London interior designer expands into Dublin market with investor-focused advisory service
UK design studio targets Irish prime residential and hospitality sectors as demand for pre-purchase insight grows
09 April 2026 | editor@irishrealestate.news
A London-based interior design practice is expanding into Dublin, targeting high-end residential and boutique hospitality projects while introducing a new advisory product aimed at property investors and buyers.
Zoe Willis, founder of Zoe Willis Design, will relocate part of her practice to Dublin this summer, marking a strategic move into the Irish market. The studio, which operates across the UK and Europe, has built a reputation for high-value residential and commercial interiors and is now positioning itself within Ireland’s premium property segment.
The expansion reflects both growing international interest in Irish real estate and an increasing emphasis on design-led value creation within investment decisions. From its Dublin base, the practice will focus on period homes, apartments and second residences, alongside boutique hospitality projects, a sector identified as offering strong opportunity in Ireland.
Alongside traditional design services, the firm has launched a “Design Intelligence Report”, aimed at bridging what it describes as a critical gap between structural surveys and investment decision-making. The product provides pre-purchase analysis of a property’s layout, renovation potential, cost profile and associated risks, offering investors a clearer assessment of viability before acquisition.
The report includes spatial analysis, renovation frameworks and budget ranges, as well as a defined “design verdict” on whether a property aligns with the purchaser’s objectives. It also identifies planning and structural risks prior to exchange, positioning the service as a due diligence tool rather than a design concept exercise.
Pricing is set at approximately €1,000 for properties under €2.4m, rising to €1,450 for higher-value assets, with turnaround times of two to three working days.
The move comes as Ireland’s prime residential and refurbishment markets continue to attract both domestic and international capital, with increasing scrutiny on acquisition costs and post-purchase retrofit viability. Design-led advisory services are emerging as part of a broader shift towards more data-informed investment decisions, particularly in older housing stock where layout constraints and upgrade costs can materially impact returns.
Willis’ Dublin operation will run alongside her London and European projects, supported by an established network of contractors, artisans and suppliers. The studio’s offering combines local market engagement with international sourcing and design expertise, reflecting a growing convergence between design services and property investment strategy.
